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Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Similar products are placed in blocks. A planogram can be compared to a book. A store is the book and its individual modules represent the pages. The customer gradually “reads” individual modules and automatically proceeds from the left to the right, from the top to the bottom as if he/she read a book.
A point-of-sale display assembled by a contract packager Display stand for postcards Display stands for statues in museum. A display stand is a free-standing physical fitting in a shop on which products are arranged.
The most common adult-oriented merchandising is that related to professional sports teams (and their players). [citation needed] A smaller niche in merchandising is the marketing of more adult-oriented products in connection with similarly adult-oriented films and TV shows. This is common especially with the science fiction and horror genres.
In clothing stores, merchandising is carried out using 3-specialized shelving for clothing, and makes it possible to highlight specific products to increase the average basket at the checkout. [ 3 ] See also
The former Show Window magazine is still currently in operation, now known as VMSD magazine [23] (visual merchandising + store design), based in Cincinnati. [24] In 1900, Baum published a book about window displays in which he stressed the importance of mannequins in drawing customers. [25] He also had to work as a traveling salesman. [26 ...
Cross merchandising is the retail practice of marketing or displaying products from different categories together, in order to generate additional revenue for the store, sometimes also known as add-on sales, incremental purchase or secondary product placement. Its main objective is to link different products that complement each other or can ...
Students of communication design learn how to create visual messages and broadcast them to the world in new and meaningful ways. In the complex digital environment around us, communication design has become a powerful means of reaching out to the target audiences. Therefore, it expands its focus beyond user-experiences to user-networks. [8]