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Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
WindowsWear is a current and archival collection of retail and visual displays dating back to 1931. The collection provides retailers, designers, brands and creative professionals with photos for competitive research, inspiration and trend ideas over the years as they look to create visuals for today's retail environments. [ 2 ]
Window dressers are retail workers who arrange displays of goods in shop windows or within a shop itself. Such displays are themselves known as "window dressing".They may work for design companies contracted to work for clients or for department stores, independent retailers, airport or hotel shops.
The most common adult-oriented merchandising is that related to professional sports teams (and their players). [citation needed] A smaller niche in merchandising is the marketing of more adult-oriented products in connection with similarly adult-oriented films and TV shows. This is common especially with the science fiction and horror genres.
The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.
The visual merchandising team are the people in charge of designing the layout, floor plan, and the displays of the store in order to increase sales. The fashion merchandising team are the people who are involved in the production of fashion designs and distribution of final products to the end consumer.
A typical 17th century shop, with customers being served through an opening onto the street; shutters were used rather than glazing. The development of window shopping, as a form of recreation, is strongly associated with the rise of the middle classes in 17th- and 18th-century Europe. [2]
The history of retail encompasses the sale of goods and services to consumers across all cultures and time periods from ancient history to the present. [ 1 ] Commerce first took the form of bargaining between early human civilizations.