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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  3. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    The rank value indicates an importance of a particular page. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it ("incoming links"). A page that is linked to by many pages with high PageRank receives a high rank itself.

  4. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]

  5. Wikipedia:Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Search_engine...

    As a result, Wikipedia pages tend to rank well in organic search, and to acquire high PageRank on Google, the most popular search engine as of 2018. These factors create a strong temptation for editors to add linkspam to promote their own sites, whitewash negative articles about themselves or their organizations, or astroturf articles to create ...

  6. TrustRank - Wikipedia

    en.wikipedia.org/wiki/TrustRank

    Today, this algorithm is a part of major web search engines like Yahoo! and Google. [2] One of the most important factors that help web search engine determine the quality of a web page when returning results are backlinks. Search engines take a number and quality of backlinks into consideration when assigning a place to a certain web page in ...

  7. Ranking (information retrieval) - Wikipedia

    en.wikipedia.org/wiki/Ranking_(information...

    Ranking of query is one of the fundamental problems in information retrieval (IR), [1] the scientific/engineering discipline behind search engines. [2] Given a query q and a collection D of documents that match the query, the problem is to rank, that is, sort, the documents in D according to some criterion so that the "best" results appear early in the result list displayed to the user.

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