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As a result, estimates vary from 10,000 to 17,000 word families [15] [18] or 17,000-42,000 dictionary words for young adult native speakers of English. [ 11 ] [ 16 ] A 2016 study shows that 20-year-old English native speakers recognize on average 42,000 lemmas , ranging from 27,100 for the lowest 5% of the population to 51,700 lemmas for the ...
Professional communication draws on theories from fields as different as rhetoric and science, psychology and philosophy, sociology and linguistics.. Much of professional communication theory is a practical blend of traditional communication theory, technical writing, rhetorical theory, adult learning theory, and ethics.
A group of words whose meaning is different from the meanings of the individual words: “She let the cat out of the bag” or “He was caught red-handed.” Inductive teaching Also known as induction, from the verb “to induce”; a facilitative, student-centred teaching technique where the students discover language rules through extensive ...
Kitson's work was the first to apply empirical psychology to advertising. He advised the use of short words and sentences. Thorndike's work contained the frequency ratings of 10,000 words. He recommended using the ratings in his book to grade books not only for students in schools but also for average readers and adults learning English.
Effective Public Relations is a book published in 1952 by University of Wisconsin professor Scott M. Cutlip and Allen H. Center. It was the first textbook in the field of public relations and introduced the "Seven Cs of communication".
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