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Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
Since third-party-cookie-based web tracking was an essential part of the existing web advertising ecosystem, multiple proposals are being implemented to try to replace it. Google proposes the use of browser-based interest targeting , in which users' interests can be recorded locally by the browser, and then signalled to advertising servers ...
Web beacons embedded in emails have greater privacy implications than beacons embedded in web pages. Through the use of an embedded beacon, the sender of an email – or even a third party – can record the same sort of information as an advertiser on a website, namely the time that the email was read, the IP address of the computer that was used to read the email (or the IP address of the ...
Google already announced that its Chrome browser would phase out support for third-party cookies by 2022. Now, “we’re making explicit that once third-party cookies are phased out, we will
In a nod to future FTC mandates regarding web privacy, Microsoft has announced that among its many charms, Internet Explorer 9 will introduce something called a Tracking Protective List.
Google has planted a flag in the digital-advertising ground: The internet giant said it will no longer sell ads using personally identifiable information from web browsers. Google already ...
Do Not Track (DNT) is a formerly official HTTP header field, designed to allow internet users to opt-out of tracking by websites—which includes the collection of data regarding a user's activity across multiple distinct contexts, and the retention, use, or sharing of that data outside its context.
Canvas fingerprinting is one of a number of browser fingerprinting techniques for tracking online users that allow websites to identify and track visitors using the HTML5 canvas element instead of browser cookies or other similar means. [1]