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  2. Web tracking - Wikipedia

    en.wikipedia.org/wiki/Web_tracking

    Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.

  3. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3]

  4. Website tracking - Wikipedia

    en.wikipedia.org/wiki/Website_tracking

    This type of service archives a website so that changes to the website over time can be seen. Unless archived, older versions of a website cannot be viewed and may be lost permanently. Fortunately, there is at least one web service (see Internet Archive) that tracks changes to most websites for free. Past information about a company can ...

  5. Matomo (software) - Wikipedia

    en.wikipedia.org/wiki/Matomo_(software)

    Matomo, [2] formerly Piwik (pronounced / ˈ p iː w iː k /), is the most common free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.

  6. List of web analytics software - Wikipedia

    en.wikipedia.org/wiki/List_of_web_analytics_software

    This is a comparison table of web analytics software released under a free ... Tracking method Latest stable release Latest release date License Analog: C: Logfile ...

  7. Web beacon - Wikipedia

    en.wikipedia.org/wiki/Web_beacon

    Web beacons embedded in emails have greater privacy implications than beacons embedded in web pages. Through the use of an embedded beacon, the sender of an email – or even a third party – can record the same sort of information as an advertiser on a website, namely the time that the email was read, the IP address of the computer that was used to read the email (or the IP address of the ...

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