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  2. What is a Product Strategy? | Definition and Overview

    www.productplan.com/glossary/product-strategy

    A product strategy is a high-level plan describing what a business hopes to accomplish with its product and how it plans to do so. The strategy should answer key questions such as who the product will serve (personas), how it will benefit those personas, and the company’s goals for the product throughout its life cycle.

  3. What is a Product Strategy? Why is it important? 2024 Guide

    www.productleadership.com/product-strategy

    A well-defined product strategy serves as a guiding framework that aligns the products development, marketing, and business goals. It provides direction for product managers and other stakeholders by clarifying the product’s purpose, target market, value proposition, and key differentiators.

  4. What Is A Product Strategy? Framework, Template, and Examples

    amplitude.com/blog/product-strategy-framework

    A product strategy is a plan to define your product's vision and identify how you will realize that vision. It’s built with the “big picture” of your product in mind, helping you justify your product’s existence and how users can benefit from it.

  5. A product strategy is a high-level plan that defines the unique value proposition of a new product, its target audience, and how the product will meet key goals across its entire lifecycle.

  6. Product Strategy: What It Is, How To Build One, and Examples

    blog.hubspot.com/sales/product-strategy

    Product strategy is the overarching plan explaining what your business aims to achieve with a product or feature. It includes how you plan to create the product, how it will impact buyers, and how it helps achieve your business goals.

  7. Product Strategy: What It Is, and How to Nail It

    theproductmanager.com/topics/product-strategy

    A product strategy is the plan set to bridge the gap between where an organization wants to go, and where they are now. In the product context, this is a set of strategic ‘bets’ that a company makes to focus on the areas that they believe will best help them to achieve their product vision, typically in the next 3-5 years.

  8. A Comprehensive Guide to Product Strategy | ProductPlan

    www.productplan.com/learn/guide-to-product-strategy

    A product strategy is a high-level plan that defines your product goals throughout its life cycle and how it will support the organization’s goals. The product strategy will also answer who the product will serve and how it will benefit them.

  9. Product Strategy: Principles & Best Practices - Atlassian

    www.atlassian.com/agile/product-management/product-strategy

    Creating a product strategy involves deeply understanding your target market, competitive landscape, and customer needs. A well-defined product strategy sets measurable goals, prioritizes initiatives, and allows for adaptability in the face of change.

  10. Product Strategy Guide with Real-World Examples + Template

    productschool.com/blog/product-strategy/product-strategy

    A product strategy is structured by considering five key elements: Product Vision, Insights, Challenges, Approach, and Accountability. These components help define the direction, differentiate the product, and align with market needs.

  11. A guide to product strategy: Frameworks and examples

    blog.logrocket.com/product-management/product-strategy-frameworks-examples

    What is product strategy? A product strategy is a lasting yet dynamic decision-making framework designed to guide the business model, teams, individuals, and entire organizational culture toward long-term success.