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Brands need athletes just as much as athletes need brands. When they're paired together by the magic of sports endorsement deals, both can make big bucks.
These figures include signing bonuses but exclude options, buyouts, and the endorsement deals. This list does not reflect the highest annual salaries or career earnings, only the top 100 largest contracts and thus is largely limited to athletes in team sports and auto racing.
For the world's most marketable athletes, endorsement deals are the ultimate side hustles. Even some who pull in tens of millions per year earn more than half their income from corporate ...
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In 2017, Forbes again named “Modern Family” star Sofia Vergara the highest-paid actress on television — mostly thanks to her lucrative array of endorsement deals. She’s earned $157.5 ...
The imbalance of endorsement deals expands the income gap between male and female athletes. A comparison of Roger Federer's income with Serena Williams' income based on their prize money shows that Williams earned $2 million more than Federer. However, Federer is the most lucrative athlete endorsement and makes $58 million, which is five times ...
The Fair Pay to Play Act, originally known as California Senate Bill 206, [2] is a California statute that will allow collegiate athletes to acquire endorsements and sponsorships while still maintaining athletic eligibility. [3] The bill would affect college athletes in California's public universities and colleges.
Alston, many student-athletes have seized on lucrative opportunities that use their name, image or likeness. Iowa’s Clark has inked deals with State Farm, Nike and Gatorade, among others.