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Crowdin is a localization management platform for mobile apps, web, desktop software and related assets. Reddit, Khan Academy, Minecraft and other used the platform to crowdsource localization. [18] CrowdFlower was founded in 2007 to manage internet crowdsourcing. It is currently the largest provider of crowdsourcing solutions for enterprise ...
The #WalkAway campaign is a social-media campaign that was launched ahead of the United States 2018 mid-term elections with the stated purpose of encouraging voters to leave the Democratic Party. [ 163 ] [ 164 ] The campaign, which also organized events to support Donald Trump , was noted and criticized [ 165 ] for its astroturfing methods and ...
Lean Change Management is an ecosystem of modern change management ideas created by Jason Little. Inspired by Lean Startup, Agile, and Design Thinking, Lean Change Management is designed to help change agents create an adaptable, and contextual approach to change focus on creating shared purpose over creating false urgency
For example, a 3-month marketing campaign to encourage people to get an H1N1 vaccine is more tactical in nature and should not be considered social marketing. A campaign that promotes and reminds people to get regular check-ups and all of their vaccinations when they're supposed to encourage a long-term behavior change that benefits society.
The Pepsi Refresh Project included the risks associated with digital promotions, due to the nature of the campaign. "This was not corporate philanthropy. This was using brand dollars with the belief that when you use these brand dollars to have consumers share ideas to change the world, the consumers will win, the brand will win and the ...
Mass mobilization (also known as social mobilization or popular mobilization) refers to mobilization of civilian population as part of contentious politics.Mass mobilization is defined as a process that engages and motivates a wide range of partners and allies at national and local levels to raise awareness of and demand for a particular development objective through face-to-face dialogue.
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