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  2. Maximization (psychology) - Wikipedia

    en.wikipedia.org/wiki/Maximization_(psychology)

    Maximization is a style of decision-making characterized by seeking the best option through an exhaustive search through alternatives. It is contrasted with satisficing , in which individuals evaluate options until they find one that is "good enough".

  3. Satisficing - Wikipedia

    en.wikipedia.org/wiki/Satisficing

    Satisficing is a decision-making strategy or cognitive heuristic that entails searching through the available alternatives until an acceptability threshold is met, without necessarily maximizing any specific objective. [1]

  4. Bounded rationality - Wikipedia

    en.wikipedia.org/wiki/Bounded_rationality

    Bounded rationality attempts to address assumption points discussed within neoclassical economics theory during the 1950s. This theory assumes that the complex problem, the way in which the problem is presented, all alternative choices, and a utility function, are all provided to decision-makers in advance, [24] where this may not be realistic ...

  5. Expected utility hypothesis - Wikipedia

    en.wikipedia.org/wiki/Expected_utility_hypothesis

    Like any mathematical model, expected utility theory simplifies reality. The mathematical correctness of expected utility theory and the salience of its primitive concepts do not guarantee that expected utility theory is a reliable guide to human behavior or optimal practice.

  6. Promoting Healthy Choices: Information vs. Convenience - HuffPost

    images.huffingtonpost.com/2012-12-21-promoting...

    theory. For example, David M. Cutler and colleagues (2003) investigate whether or not the increase in caloric intake over time could be seen as simply a rational response to the lowered prices of food, in particular packaged snack foods, which are tempting to consume because they are convenient and require little time to prepare.

  7. Herbert A. Simon - Wikipedia

    en.wikipedia.org/wiki/Herbert_A._Simon

    It is concerned with the ways in which the actual decision-making process influences decisions. Theories of bounded rationality relax one or more assumptions of standard expected utility theory". [53] Simon determined that the best way to study these areas was through computer simulations. As such, he developed an interest in computer science.

  8. Coinbase must face customer lawsuit in New York - AOL

    www.aol.com/news/coinbase-must-face-customer...

    Coinbase must face a lawsuit by customers who accused the largest U.S. cryptocurrency exchange of illegally selling securities without registering as a broker-dealer, a federal judge ruled on Friday.

  9. Mountain climbing and treating Alzheimer's: Could xenon gas ...

    www.aol.com/mountain-climbing-treating-alzheimer...

    Safe treatment shows Alzheimer’s potential. One of the challenges of treating Alzheimer’s is finding therapeutics that can cross the blood-brain barrier and get into the brain. Xenon gas can ...