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Panini first produced a World Cup sticker album for the 1970 World Cup in Mexico. [1] [2] Initiating a craze for collecting and trading stickers, UK newspaper The Guardian states, "the tradition of swapping duplicate [World Cup] stickers was a playground fixture during the 1970s and 1980s."
Sticker trade in Brazil for Panini’s 2018 World Cup sticker album At their simplest stickers can be beginner-friendly collectables , serving as a gateway to the collecting hobby. Forming a partnership with FIFA in 1970, Panini first produced a World Cup sticker album for the 1970 World Cup .
They also released "Magicaps" a form of pogs consisting of 264 caps featuring some of the players and logos featured in the sticker collection. [6] McDonald's became a feature of Merlin's 96 collection with specialised stickers in the central page sections, these franchise stickers were also featured in the 97 and 98 collections. [7]
[8] [9] Since then, collecting and trading stickers and cards has become part of the World Cup experience, especially for the younger generation. [10] In 2017, a 1970 World Cup Panini sticker album signed by Pelé sold for a record £10,450. [11] [12] Up until 2015, Panini produced stickers and trading cards for the UEFA Champions League.
In 1994 Merlin acquired the Premier League license allowing the company to exclusively publish the only official Premier League sticker and album collection in the UK. [25] The initial success of the Premier League stickers and album collection was so great that it took even Merlin by surprise, with reprint after reprint being produced.
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