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Asia Brewery, Inc. was established by Lucio Tan on January 27, 1982, with the inauguration of its brewery in Cabuyao, Laguna and the launch of its first brand, Beer Hausen Pale Pilsen. This was followed by Max Premium beer in 1983, Manila Beer in 1985, and Beer Pale Pilsen in 1988.
A new corporate logo was adopted in 1975. The San Miguel escudo , symbol of the royal grant, was retained as the logo of San Miguel Beer, its original grantee. SMC encountered its first major competitor in the Philippine beer market in 1982 with the entry of Asia Brewery, Inc. The rivalry between Asia Brewery and SMC came to a head in 1988 ...
San Miguel Beer refers to San Miguel Pale Pilsen, a Filipino pale lager and flagship beer of the San Miguel Brewery.The original San Miguel Brewery, Inc. was founded in San Miguel, Manila, as La Fábrica de Cerveza San Miguel in 1890 by Enrique María Barreto under a Spanish Royal Charter that officially permitted the brewing of beer in the Philippines.
Beer is the most-consumed alcoholic beverage in the Philippines and amounted to a 70% share of the domestic alcoholic drink market in terms of volume during 2005. Between 2003 and 2004, the Philippines had the world's fastest beer consumption growth rate at 15.6%.
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San Miguel Brewery, Inc. (SMBI) is a subsidiary of San Miguel Food and Beverage, Inc. (part of San Miguel Corporation) and jointly owned with Kirin Holdings Co. Ltd. The company is the Philippines’ largest brewery with a market share of over 95% as of 2008, notably producing San Miguel Beer.
The history of the Magnolia brand can be traced back to 1899 when an American by the name of William J. Schober arrived in the Philippines as a cook in the United States Army. [citation needed] After the Philippine–American War, Schober would remain in the Philippines and introduced the "magnolia pie", "magnolia ice cream" and "magnolia ice ...
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