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Secret Wars was a 1984-1985 line of action figures and playsets, launched as a tie-in between Marvel Comics and the Mattel toy company. The line was a reaction to DC Comics' 1984 deal with Kenner Products for the Super Powers Collection. Mattel, concerned about losing the DC account to Kenner, made a similar deal with Marvel.
Spider-Man toys (5 P) Pages in category "Marvel Comics action figure lines" The following 19 pages are in this category, out of 19 total.
After Hasbro gained the rights to produce Marvel toys, the company continued with the theme of Build-A-Figure pieces. Also, Hasbro's new molds mostly eliminated finger joints, a mainstay of the Toy Biz era, and the comic book pack-ins. All the figures in the Terrax and Arnim Zola waves were labelled with a "The Return of Marvel Legends" sticker.
Winning the license away from Knickerbocker and Mattel in 1982 with an emphasis on action and art, Kenner devised hidden mechanisms within the figures that would trigger an action when the figure's legs or arms were squeezed. This emphasis on each figure's "super power" led to the naming of the line: "The Super Powers Collection".
The toys were first sold in late 1982; the Marvel Comics series was first published in the spring of 1983. [1] Since the toys were released first, many assumed the comic had been a licensed adaptation of the toyline, but Crystar and all of the characters in the toy line and comic book were created and owned by Marvel Comics, which had created the concept with the express intent of selling the ...
The following list (organized by faction) covers every known character in the G.I. Joe: A Real American Hero toy line to have received his/her own action figure. It includes the year the characters' version 1 action figure debuted, their code names and real names, function, and original rank/grade (if applicable). It does not include every ...
Hasbro is launching an all-new line of Marvel toys aimed at younger True Believers, and Yahoo Entertainment has your exclusive first look at the Stunt Squad, featuring such fan favorite heroes ...
Many of these vehicles included action figures designed to be the driver/pilot of the vehicle. Other vehicles were sold separately, for use with any G.I. Joe character. In the late 1980s, Toys "R" Us also produced several exclusive lines of G.I. Joe toys, which were repainted and recast versions of previously released toys.