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Cold calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. [ 1 ] [ 2 ] It is an attempt to convince potential customers to purchase the salesperson's product or service.
Sales scripts are used for both inbound and outbound sales. Sales scripts are commonly used in cold calling, especially phone-based cold calling such as telemarketing (outbound selling) and can also be found in chat-based customer care centers (inbound calling).
Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
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A cold email is an unsolicited e-mail that is sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. Cold emailing is a subset of email marketing and differs from transactional and warm emailing. [1] Cold email is a personalized, one-to-one message targeted at a specific individual. Its aim ...
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A silent call is a telephone call in which the calling party does not speak when the call is answered. Most such calls are generated by a cold call telemarketing operation's dialer software, which makes many calls automatically and sometimes does not have an agent immediately available to handle an answered call.
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