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Rolex has sponsored the 24 Hours of Daytona sports car race, which became known as Rolex 24 at Daytona, from 1991, and named its chronograph watch after the race. [28] The members of the winning team in each division are each presented with a Rolex Daytona watch during the victory celebration.
Those victories were followed by a 2020 class victory for the Rolex 24 at Daytona. In 2022 the team switched manufacturers, starting a new relationship with BMW.
The 24 Hours of Daytona, also known as the Rolex 24 At Daytona for sponsorship reasons, is a 24-hour sports car endurance race held annually at Daytona International Speedway in Daytona Beach, Florida. It is run on the Sports Car Course layout, a 3.56-mile (5.73 km) combined road course that uses most of the tri-oval plus an infield road course.
The 52nd Rolex 24 at Daytona was an endurance sports car racing event held at the Daytona International Speedway, Daytona Beach, Florida, from 23 to 26 January 2014. The 52nd running of the 24 Hours of Daytona was also the inaugural race for the Tudor United SportsCar Championship as well as the newly merged International Motor Sports ...
The 2024 24 Hours of Daytona (formally known as the 2024 Rolex 24 at Daytona) was an endurance sports car race sanctioned by International Motor Sports Association (IMSA). The race was held at Daytona International Speedway combined road course in Daytona Beach, Florida on January 27–28, 2024.
The calendar start to the new year may be January 1, but for the motorsports fans on the Car and Driver team, the real beginning for 2025 arrived with the green flag for the IMSA Rolex 24 at Daytona.
The NSX GT3 debuted at the Daytona endurance race in 2017, and until last weekend's race, it had completed the grueling 24 hours of racing every year without a DNF (did not finish).
The 24 Hours of Daytona was the first of twelve scheduled sports car endurance races of 2019 by IMSA, and the first of four races of the Michelin Endurance Cup MEC). [7] It took place at the 12-turn 3.56 mi (5.73 km) Daytona International Speedway combined road course in Daytona Beach, Florida , from January 26 to 27.