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Other brands marketed under the Fisher-Price name over the years include Disney, Sesame Street, Dora the Explorer and See 'n Say. Fisher-Price also designs and sells infant care products and has begun developing electronic toys [22] for preschoolers. In 2009, Fisher-Price bought all toy rights to Thomas & Friends, except for the Wooden Railway ...
In 1994, the Power Wheels Line was bought by Mattel, who placed it under their Fisher-Price subsidiary. With the addition of new vehicle licenses the new Power Wheels lines did well. In 1999, Fisher-Price announced the Harley-Davidson Motorcycle ride-on toy [2] – which contributed to a year of record sales for the entire product line.
Ages: 3+. After polling our on-staff parents, the choice is clear — the Toniebox is the hottest toy of 2024. It's a colorful audio player that plays stories once a character, or Tonie, is placed ...
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Rescue Heroes are a line of action figures targeted towards preschool-age children, released by Fisher-Price.The line was first introduced in 1997, depicting various rescue personnel, such as firefighters, police officers, and construction workers, which included interchangeable tool packs that attached to the back of figures and featured various electronic or mechanical gimmicks.
View-Master was assigned to Mattel's preschool division and is now marketed under the Fisher-Price imprint, with a continued emphasis on children's content. In 1998, during the purchase of the Tyco-owned plant by Mattel , the EPA investigated the View-Master factory supply well for the toxic chemical trichloroethylene (TCE).