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2. Trade promotion forecasting - Wikipedia

   en.wikipedia.org/wiki/Trade_Promotion_Forecasting

   A recent survey by Aberdeen Group showed that 78 percent of companies used Microsoft Excel spreadsheets as their primary trade promotion forecasting technology tool. The limitations of spreadsheets for trade promotion planning and forecasting include lack of visibility, ineffectiveness and difficulty in tracking deductions. [5]

3. FAME (database) - Wikipedia

   en.wikipedia.org/wiki/FAME_(database)

   FAME Desktop Add-in for Excel: FAME Desktop is an Excel add-in that supports the =FMD(expression, sd, ed,0, freq, orientation) and =FMS(expression, freq + date) formulas, just as the 4GL command prompt does. These formulas can be placed in Excel spreadsheets and are linked to FAME objects and analytics stored on a FAME server. Sample Excel ...

4. Bass diffusion model - Wikipedia

   en.wikipedia.org/wiki/Bass_diffusion_model

   The Bass model has been widely used in forecasting, especially new product sales forecasting and technology forecasting. Mathematically, the basic Bass diffusion is a Riccati equation with constant coefficients equivalent to Verhulst—Pearl logistic growth. In 1969, Frank Bass published his paper on a new product growth model for consumer ...

5. Demand forecasting - Wikipedia

   en.wikipedia.org/wiki/Demand_forecasting

   Demand forecasting plays an important role for businesses in different industries, particularly with regard to mitigating the risks associated with particular business activities. However, demand forecasting is known to be a challenging task for businesses due to the intricacies of analysis, specifically quantitative analysis. [4]

6. Demand management - Wikipedia

   en.wikipedia.org/wiki/Demand_management

   Demand management is a planning methodology used to forecast, plan for and manage the demand for products and services. This can be at macro-levels as in economics and at micro-levels within individual organizations.

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