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  2. How to Hire a Branding Agency as a Financial Advisor - AOL

    www.aol.com/finance/hire-branding-agency...

    Tips for Growing Your Advisory Business. Digital marketing is an effective way to promote your brand online. Email newsletters, social media and digital ads are just some of the ways you can ...

  3. Purple Cow: Transform Your Business by Being Remarkable

    en.wikipedia.org/wiki/Purple_Cow:_Transform_Your...

    Godin gives examples of products and marketing programs that have been remarkable, but indicates that it is no use copying these directly. He says, "Today, the one sure way to fail is to be boring. Your one chance for success is to be remarkable." [3] The book ends with a Ten Point Checklist that sets out how to create a remarkable product.

  4. 15 Self-Employment Tax Deductions You Should Know - AOL

    www.aol.com/15-self-employment-tax-deductions...

    If you spend any money to market your business, you can deduct these expenses on your tax return. This includes social media ads , billboards, signage and other marketing efforts.

  5. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. [2] A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.

  6. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

  7. How to Start a Contracting Business - AOL

    www.aol.com/finance/start-contracting-business...

    800-290-4726 more ways to reach us. Sign in. Mail. ... Many license applications also ask you to take a test to show you are well-versed in your trade’s best practices, codes, and industry ...

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