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The fashion merchandising team are the people who are involved in the production of fashion designs and distribution of final products to the end consumer. Fashion merchandisers work with designers to ensure that designs will be affordable and desired by the target market. Fashion merchandising involves apparel, accessories, beauty, and housewares.
The traditional structure of a team assigns a buying team and merchandising team to a specific product area, and there are controllers tasked with directing teams across various areas. Buying teams are further divided based on the product area (e.g., athletic wear, leather goods, etc.), organization division (e.g., men's wear). [2]
Retailers' cooperatives also engage in group advertising and promotion, uniform stock merchandising, and private branding. [2] This increases consumer recognition of brands and is beneficial for the stores under a franchise. The aim of the cooperative is to improve buying conditions for its members, which are retail businesses in this case.
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The Wade College logo has evolved from the first Miss Wade's Fashion Merchandising College one designed by a student in the early 1960s, the second was also designed by a student in 2002/2003; and the third was designed in 2009 by Jason Graham former Graphic Design Chairman at Wade College who is currently LA-based graphic designer.
The charity’s retail director, Lorna Fallon, said: “Fashion Fighting Poverty is a celebration of Oxfam’s stylish, sustainable, second-hand fashion, which is better for our pockets, the ...
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