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Very large banners may be produced using "grand format inkjet printers" of >3,000 m (9,800 ft) width, or computer-controlled airbrush devices which print the ink directly onto the banner material. Some of the fastest wide and grand format inkjet printers are capable of printing up to 3,000 square feet (280 m 2 ) per hour.
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
It comprises entrepreneurial businesses serving predominantly the large- and wide-format reproduction needs of the legal, architectural, engineering, manufacturing, retail, and advertising industries. Average sales volume is about $1.5 million and average employee counts are 20–25 people.
The first scrolling billboards appeared in 1988, which increased the number of advertising panels without raising the number of structures. In 1999, the group acquired Havas Media Communication and Avenir. [5] This acquisition allowed the group to expand into the large-format advertising market and advertising in airports.
A billboard (also called a hoarding in the UK and many other parts of the world [vague]) [1] is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their ...
Unipole (or monopole) sign is an advertising sign (usually billboard) frame structure mounted atop a single steel pole or column. The Uni-pole is a large-format billboard type placed atop a very high pole. Its effectiveness is enhanced by the fact that this billboard can be seen even from long distances. There are two options when it comes to ...