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  2. Revenue model - Wikipedia

    en.wikipedia.org/wiki/Revenue_model

    A revenue model is a framework for generating financial income. There can be a variety of ways for revenue generation such as the production model, manufacturing model, as well as the construction model. A revenue model identifies which revenue source to pursue, what value to offer, how to price the value, and who pays for the value. [1]

  3. Communications management - Wikipedia

    en.wikipedia.org/wiki/Communications_management

    Berlo's model of communication (1961) is one good example to discuss the process since the model elucidates the commonly used elements such as the source, receiver, message, channel, and feedback. As Ongkiko & Flor (2006) pointed out, a basic understanding of the communication process is important to achieve the highest social good in its ...

  4. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.

  5. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Transactional Model of Communication. Communication can be defined as the process of using, word, sound, or visual cues to supply information to one or more people. [10] A communication process is defined as information that is shared with the intent that the receiver understands the message that the business intended to send. [11]

  6. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The 7Cs Compass Model extends the 4Cs classification (commodity, cost, communication, channel) with three additional classifications. The 4Cs model provides a demand/customer co-creation alternative to the well-known 4Ps supply side model (product, price, promotion, place) of marketing management. [47] Product → Commodity; Price → Cost

  7. Schramm's model of communication - Wikipedia

    en.wikipedia.org/wiki/Schramm's_model_of...

    Schramm's model of communication was published by Wilbur Schramm in 1954. It is one of the earliest interaction models of communication. [1] [2] [3] It was conceived as a response to and an improvement over earlier attempts in the form of linear transmission models, like the Shannon–Weaver model and Lasswell's model.

  8. Media management - Wikipedia

    en.wikipedia.org/wiki/Media_management

    [8] The business model as an integrated management tool consists of further partial models: the revenue model, the consumer model, the procurement model, the production of goods and services model, the service offer model and the distribution model. Because a business model can strongly vary depending on the type of business, it can best be ...

  9. Revenue management - Wikipedia

    en.wikipedia.org/wiki/Revenue_management

    The revenue management system developed by Prorize enabled a consistent and proactive pricing process across Holiday, while simultaneously providing optimal pricing recommendations for each unit in every one of their communities. As a result of their joint efforts, they were able to consistently raise revenues by over 10%. [23] [24]