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Many a customer has probably faced a dizzying array of gas stoves and thought to themselves, which is better, Kenmore or Kitchenaid? Should I buy this Whirlpool refrigerator, or the Kenmore? Isn't ...
Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances headquartered in Benton Charter Township, Michigan, United States. [2] In 2023, the Fortune 500 company had an annual revenue of approximately $19 billion in sales, around 59,000 employees, and more than 55 manufacturing and technology research centers globally.
In response, other full-line appliance producers began to compete with Maytag in the white-goods consumer market. These included 'full-line' manufacturers such as Whirlpool, General Electric, Westinghouse, and Frigidaire, who built not only washing machines and dryers, but also refrigerators, stoves, and other appliances.
The company's international slogan is "Shape living for the better". In the past it was "Thinking of you". [60] In the 1960s the company successfully marketed vacuums in the United Kingdom with the slogan "Nothing sucks like an Electrolux". [61] In the United States, it was frequently assumed that using this slogan was a brand blunder.
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The plant's research and development center includes the technology and machinery to simulate a stove's lifetime usage and performance expectations and can test more than 300 products at one time. [15] Electrolux/Frigidaire also operates a manufacturing facility for free standing gas and electric ranges in Springfield, Tennessee.