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A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it.
TreeHouse Foods Inc. is a multinational food processing company specializing in producing private label packaged foods headquartered in Oak Brook, Illinois. [2] [3] [4] Created in 2005 [5] and consisting entirely of acquisitions, [5] in 2010 the company had sales of $2 billion [5] and employed over 4,000 people at 20 facilities. [5]
As of December 2017, Amazon Basics is the best-selling private label brand on Amazon.com. [7] In November 2018, AmazonBasics expanded their product line to include home improvement items, offering kitchen and bath hardware. [8] In December 2018, the company launched five initial AmazonBasics toy listings pages.
"Amazon Saver complements our selection of private-label brands, designed to provide the best value for a wide range of grocery products," the company said in a press release.
The Equate brand was originally created by L. Perrigo Company in 1986 [11] and was sold to Walmart in 1993. [12] Before its takeover by Walmart, the formerly independent Equate brand sold consumer products at both Target and Walmart at lower prices than those of name brands. Equate is an example of the strength of Walmart's private label store ...
In 1997, Fast Retailing adopted a set of strategies from American retailer The Gap, known as "SPA" (for specialty-store/retailer of private-label apparel), meaning that they would produce their own clothing and sell it exclusively. [citation needed] They engaged the retail brand consultancy, CIA, Inc./The Brand Architect Group, to guide the ...