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In 1996, Nielsen Media Research began tracking computer, internet, and video game usage through telephone surveys. [6] Nielsen Media Research is a sister company to Nielsen NetRatings, which measures Internet and digital media audiences through a telephone and internet survey, and Nielsen BuzzMetrics, which measures Consumer-Generated Media.
Scarborough is a joint venture between The Nielsen Company and Arbitron. [2] Scarborough began as a subsidiary of VNU and was merged with Birch Radio in 1987. VNU then sold 50% of interest in Scarborough to Arbitron in 1992. VNU was renamed as the Nielsen Company in 2007. [3] Scarborough's major services include: Local market studies in over ...
A bevy of owners of local TV stations have already moved to stop selling ads based on traditional TV ratings. Nielsen intends to start helping the effort next year. The measurement giant, which ...
Nielsen is a global, independent measurement and data company for media business. With a presence in more than 100 countries and services covering more than 90% of the globe's GDP and population, Nielsen provides clients with data about what consumers watch (programming, advertising) on a global and local basis and how those choices intersect. [8]
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Nielsen's (NLSN) third-quarter 2021 results are likely to reflect strength across Audience Measurement, Audience Outcomes and Gracenote Content Services.