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The Butterick Publishing Company was founded by Ebenezer Butterick to distribute the first graded sewing patterns. By 1867, it had released its first magazine, Ladies Quarterly of Broadway Fashions, followed by The Metropolitan in 1868. These magazines contained patterns and fashion news. [1]
The same year, Ebenezer Butterick died in Brooklyn, New York, aged 76. On June 30, 1907, The New York Times published a story concerning the electric sign on the western side of the Butterick Building: "[T]he Butterick Company has been moved to announce that the sign really is the largest in the world and to give some interesting facts about it.
The first major manufacturer to offer tissue paper sewing patterns in graduated sizes was Ebenezer Butterick, a Massachusetts tailor. [2] Butterick launched The Butterick Company in 1863 to create heavy cardboard templates for children's clothing. Butterick's innovation was offering every pattern in a series of standard, graded sizes. Members ...
Butterick also produced quarterly catalogs of fashion patterns in the 1920s and early 1930s. [citation needed] In addition to clothing patterns, the magazine published photos and drawings of embroidery and needlework that could be used to adorn both clothing and items for the home. It also included articles on all forms of home decor.
Patterns were available for purchase in a variety of sizes, one size per package. In 1867, the Butterick firm began marketing its patterns via its own line of monthly and quarterly magazines. It was not until the 1970s, when sales were lagging, that multi-size graded patterns became available. [8] [9]
It was relaunched in 1982 by the Butterick Company, who had purchased Vogue Patterns. Publisher and marketing director, Art Joinnides, saw the market potential for a knitting title. Since the Winter 2020/2021 issue, the magazine is edited by Norah Gaughan , and has its headquarters in New York.