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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [1] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [2]
The catalogue is distributed both in stores and by mail, [234] with most of it being produced by IKEA Communications AB in IKEA's hometown of Älmhult, Sweden. [235] At its peak in 2016, 200 million copies of the catalogue were distributed in 32 languages to more than 50 markets. [ 236 ]
The first IKEA in the U.S. was built on an outparcel space belonging to Plymouth Meeting Mall in the Philadelphia suburb of Plymouth Meeting, Pennsylvania; this store moved to Conshohocken, Pennsylvania in 2003, where IKEA's US headquarters is also based. In 1992, IKEA acquired the California-based STØR chain, adding three of that chain's four ...
IKEA has been helping some of us sleep better for decades — without my $10 duvet cover that admittedly feels like sandpaper but has an adorable Nordic-inspired red trellis pattern, my first ...
It features exactly the same typeface, vibe, and product images as the ones you see in Ikea’s regular online catalog," reported Jesus Diaz, who tried IKEA preowned for Fast Company.
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