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Vistaprint is a global e-commerce company that produces physical and digital marketing products for small businesses. Vistaprint was one of the first businesses to offer its customers the capabilities of desktop publishing through the internet when it was launched in 1999.
The company was founded under the name Bonne Impression in 1995 in Paris, France by current President and CEO Robert Keane. [6] It was a direct marketer of desktop publishing software and pre-printed laser-printer-compatible specialty papers for printing brochures, stationery and business cards from the desktops – focused on small business customers.
The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.
4imprint Group plc is a direct marketer of promotional merchandise based in London, England. [2] [5] [8] It has offices in the United States, United Kingdom, and Europe. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. [9]
The industry of promotional products has evolved quite a bit to meet the needs of both the producer and seller of the promotional items. Two major organizations play a substantial role within the industry. One organization is the Promotional Products Association International (PPAI), which was founded in 1904 as a method used to address issues ...
In 2014, Alcedo sold 97% of Pixartprinting to Vistaprint (later Cimpress), [2] a company listed on NASDAQ (CMPR). In July 2016, Paolo Roatta was appointed CEO of Pixartprinting. In July 2016, Paolo Roatta was appointed CEO of Pixartprinting.
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