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Felligi's designs propelled Cole to the forefront of casual fashion design. [1] [3] In 1943 Felligi introduced the "Swoon Suit," a two-piece swimsuit that avoided wartime restrictions on rubber use by using side laces. [4] Felligi worked with structure as well, incorporating foam rubber bras. [5] Later designs worked with drapes and asymmetry. [1]
Cole brought his Hollywood experience, and persuaded his family to start a line of women's swimwear. Competing with Catalina Swimwear and Jantzen, Cole in 1925 introduced the sleeveless "Hollywood Swimsuit" with a low back and neckline and a short skirt. Also called a “Prohibition suit”, the new, colorful suit incorporated elastic to hug ...
Men's swimwear was also going through a metamorphosis; swim suits started to feature more tank tops and even shorter shorts. Fast-forward ten years and the 1930s were embracing a lot more skin.
Catalina Swimwear: 1907 United States Chantelle (lingerie) 1876 France Curvy Kate: 2009 England Deus Ex Machina: 2006 Australia: Diapolo: 1997 Hungary: Dolfin Swimwear: 1941 United States Funkita: 2002 Australia Funky Trunks: 2002 Australia Gottex: 1956 Israel Grand Sport Group: 1961 Thailand H&M: 1947 Sweden Head: 1950 United States ...
Women's swimwear of the 1930s and 1940s incorporated increasing degrees of midriff exposure. Teen magazines of late 1940s and 1950s featured similar designs of midriff-baring suits and tops. However, midriff fashion was stated as only for beaches and informal events and considered indecent to be worn in public. [38]
Competitive swimwear refers to the swimsuit, clothing, equipment, and accessories used in the aquatic sports of swimming, diving, artistic swimming, triathlon, and water polo. Some swimsuits are designed specifically for swimming competitions where they may be constructed of a special low resistance fabric that reduces skin drag.