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Threadless (stylized as threadless) is an online community of artists and an e-commerce website based in Chicago, Illinois, founded in 2000 by Jake Nickell and Jacob DeHart. [3] Threadless designs are created by and chosen by an online community. Each week, about 1,000 designs are submitted online and are put to a public vote.
The shop was called Ricky’s Crazy Shirts, and, to Ralston’s knowledge, it was the first store ever devoted exclusively to T-shirts and sweatshirts. Due to the popularity of the T-shirt designs among tourists, Ralston needed to increase production speed, and he turned from spray-painting to screen-printing the designs.
He and Schwartz launched TeePublic in 2013 as an e-commerce crowdsourcing site where artists could upload and sell their designs. The original business model required at least thirty people to commit to buying a shirt before a design went into production, [ 3 ] but today, designs are immediately manufactured and sold. [ 4 ]
Booster [18] (later Custom Ink Fundraising) is a crowd-funding website where organizers design and sell T-shirts to raise money for different social causes. [19] In 2016, the company had nine locations and around 1,670 employees. [20] The company’s name changed to the current form of Custom Ink in 2017. [21]
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