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  2. Architectural coatings - Wikipedia

    en.wikipedia.org/wiki/Architectural_coatings

    Architectural coatings [1] [2] or paints [3] are paints and other coatings used to paint the exteriors and interiors of buildings, often called or external masonry coatings. Clear varnishes and lacquers are generally excluded. [1] Such products are usually designated for specific purposes such as roof coatings, wall paints, or deck finishes. [2]

  3. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  4. Organic search results - Wikipedia

    en.wikipedia.org/wiki/Organic_search_results

    In web search engines, organic search results are the query results which are calculated strictly algorithmically, and not affected by advertiser payments. They are distinguished from various kinds of sponsored results, whether they are explicit pay per click advertisements, shopping results, or other results where the search engine is paid either for showing the result, or for clicks on the ...

  5. Search marketing - Wikipedia

    en.wikipedia.org/wiki/Search_marketing

    Search marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others. Search marketing generally involves two disciplines: SEO ( search engine optimization ) and SEM ( search engine marketing ).

  6. Historic paint analysis - Wikipedia

    en.wikipedia.org/wiki/Historic_paint_analysis

    Historic paint analysis, or architectural paint research, is the scientific analysis of a broad range of architectural finishes, and is primarily used to determine the color and behavior of surface finishes at any given point in time. This helps us to understand the building's structural history and how its appearance has changed over time.

  7. Paint - Wikipedia

    en.wikipedia.org/wiki/Paint

    Paint is a material or mixture that, when applied to a solid material and allowed to dry, adds a film-like layer. As art, this is used to create an image or images known as a painting. Paint can be made in many colors and types. Most paints are either oil-based or water-based, and each has distinct characteristics.