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Meetings, incentives, conferences and exhibitions tourism (MICE tourism) is a type of tourism in which large groups, usually planned well in advance, are brought together. Recently there has been an industry trend toward using the term "meetings industry" to avoid confusion from the acronym. [ 1 ]
The term MICE (Meetings, Incentives, Conferencing, Exhibitions) is widely used in Asia as a description of the industry. The Convention ("C") is one of the most dynamic elements in the M.I.C.E. segment. The industry is generally regulated under the tourism sector. In the technical sense, a convention is a meeting of delegates or representatives ...
The meetings, incentives, conferencing, exhibitions (MICE) industry in Thailand is one of the major branches of tourism in Thailand, contributing an estimated 0.58 percent to Thailand's GDP in 2012 (9.4% of all tourism earnings).
A destination marketing organization (DMO) is an organisation which promotes a location as an attractive travel destination. DMOs are known as tourist boards, tourism authorities or "Convention and Visitors Bureaus". [1]
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Thailand's MICE revenues in 2004 amounted to 31.7 million baht. [5] The Royal Thai Government established TCEB under the Office of the Prime Minister to be the organization responsible for stimulating MICE in Thailand. One of the bureau's roles is to encourage the inclusion of Thai arts and culture in these events in order to promote the ...
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Kickoff meeting, the first meeting with a project team and the client of the project to discuss the role of each team-member [5] Town hall meeting, an informal public gathering. Work meeting, which produces a product or intangible result such as a decision; [6] compare working group. Board meeting, a meeting of the board of directors of an ...