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The review said: "Robertson's take on Lego's success holds plenty of lessons for companies pondering how to remain innovative in a fast-changing world. With new lines such as Ninjago , products such as board games, and open innovation through fan-designed sets via its Cuusoo platform, Lego is showing how far you can take one simple yet ...
Lego Ideas (formerly known as Lego Cuusoo and stylized in start case) is a website run by Chaordix and The Lego Group, which allows users to submit ideas for Lego products to be turned into potential sets available commercially, with the original designer receiving 1% of the royalties. [2]
Lego Architecture (stylized as LEGO Architecture) is a Lego theme that aims to "celebrate the past, present and future of architecture through the Lego Brick". [2] The brand includes a series of Lego sets designed by "Architectural Artist" Adam Reed Tucker, and each contain the pieces and instructions to build a model of a famous architectural building or city skyline in micro-scale.
Lego Modular Buildings (stylized as LEGO Modular Buildings) is a series of Lego building toy sets introduced in 2007, with new sets usually being released annually. Created in response to feedback and suggestions from the Adult Fans of Lego bricks (AFOL) and Teen Fans of Lego (TFOL) communities, the sets in this series are generally intended for more advanced builders.
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
A clay model of a chicken, designed to be used in a clay stop motion animation [1]. Stop motion (also known as stop frame animation) is an animated filmmaking and special effects technique in which objects are physically manipulated in small increments between individually photographed frames so that they will appear to exhibit independent motion or change when the series of frames is played back.
By April 2020, Universal Pictures established a five-year deal for exclusive rights for the production of further Lego films with The Lego Group; the four existing Lego films made by Warner Bros. ( The Lego Movie , The Lego Movie 2: The Second Part , The Lego Batman Movie , and The Lego Ninjago Movie ) would stay with that studio.