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Online advertisements, at the start of the internet, have a greater audience and chance to attract more consumers. Online advertisements are able to give consumers every bit of information right away, unlike traditional advertisements. The majority of local advertisers have some sort of local existence and the majority is through online.
Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
Location-based advertising companies like go2 Media aggregate local listings from yellow page companies, local directories, group discount businesses and others. Users are presented these ads as display advertising integrated with publisher content or search advertising in response to user queries.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1]
Traditional local media companies, including newspaper publishers and television and radio broadcasters, are starting to add local search to their local websites to attract their share of local search traffic and advertising revenues in the markets they serve. These local media companies either develop their own technology or license "private ...
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