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In 1994, the Power Wheels Line was bought by Mattel, who placed it under their Fisher-Price subsidiary. With the addition of new vehicle licenses the new Power Wheels lines did well. In 1999, Fisher-Price announced the Harley-Davidson Motorcycle ride-on toy [2] – which contributed to a year of record sales for the entire product line.
Pages in category "Fisher-Price" The following 23 pages are in this category, out of 23 total. ... Power Wheels; Irving Price; Margaret Evans Price; Purr-tenders ...
Rescue Heroes are a line of action figures targeted towards preschool-age children, released by Fisher-Price.The line was first introduced in 1997, depicting various rescue personnel, such as firefighters, police officers, and construction workers, which included interchangeable tool packs that attached to the back of figures and featured various electronic or mechanical gimmicks.
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It was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle and Margaret Evans Price. Fisher-Price has been a wholly owned subsidiary of Mattel since 1993. Notable toys from the brand include the Little People toy line, Power Wheels , View-Master , Rescue Heroes , the Chatter Telephone , and the Rock-a-Stack .
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