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Mid-century modern (MCM) is a movement in interior design, product design, graphic design, architecture and urban development that was present in all the world, but more popular in North America, Brazil and Europe from roughly 1945 to 1970 during the United States's post-World War II period.
Book of rambler and ranch-type homes: designs and floor plans for 31 practical homes, 3rd ed. Home Plan Book Co., 1953. 92 low cost ranch homes, by Richard B. Pollman, Home Planners, Inc., 1955. Ranch homes for today, by Alwin Cassens, Jr., Archway Press, 1956. New modern ranch homes for town or country living, National Plan Service, 1956.
Craig Ellwood, Zimmerman House living room, 1953.Photographed by Julius Shulman. The Zimmerman House was an early work by Ellwood, co-designed by Emiel Becksy. Ellwood was known for using industrial materials such as glass, steel and concrete in his architecture, which allowed his office to produce lower cost homes.
Having been built in the 1940s, it was outfitted in late-1940s design and decoration. The furnishings and decor highlighted the industrial boom of the late 1940s and early 1950s. Packed with the era's fashionable furniture, books, toys, food, and magazines, the 1950s House provided a window into mid-century visual culture. [1]
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The interior design profession became more established after World War II. From the 1950s onwards, spending on the home increased. Interior design courses were established, requiring the publication of textbooks and reference sources. Historical accounts of interior designers and firms distinct from the decorative arts specialists were made ...