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The move was complete by the fall of that year. Fox decided such a change would help the brand further penetrate sporting venues aside from motocross, such as mountain bike, wake boarding, surfing; as well as expand into other products. Peter Fox was named CEO in 2008, with Greg Fox remaining on the board of directors. [4]
In 1974, Bob Fox ran a small business distributing suspension components for motocross bikes with his brother Geoff. In 1977, [1] the company split into what became Fox Racing (later Fox Head Inc.) under Geoff Fox, and Bob Fox's Fox Racing Shox parts production company, Fox Factory. A holding company, Fox Factory Holding, was established in ...
Alpinestars is an Italian motorsports and action sports safety equipment manufacturer based in Asolo, Italy.Its lines include specialized products for MotoGP, motocross, motorcycling, Formula One, World Rally Championship, WEC, V8 Supercars, NASCAR, mountain biking, and surfing, and motorsports-themed, non-sports clothing.
Comoto Holdings is America's largest motorcycle parts and accessories aftermarket retailer, founded in 2016. The company merged RevZilla and Cycle Gear in 2016. The company acquired J&P Cycles and the motorcycle GPS app REVER four years later.
Troy Lee was the son of an artist and motorcycle racer named Larry Lee, [2] and grandson of Bonneville Speed Trials co-founder Marvin Lee. Troy was an aspiring professional motocross racer in Southern California in the early 1980s who had started painting the motocross helmets of several of his pro racing friends, eventually giving up the pursuit of racing fame to devote his full time and ...
Club motorcycle racer, Don Becklin, started selling motorcycle gear from the attic of his grandfather's house in Grants Pass, Oregon in 1998. [1] By 2000, Becklin's motorcycle-related Internet retail enterprise moved out of the attic into a corporate office, a warehouse, and a retail outlet in Medford, Oregon under the Motorcycle Superstore ...
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