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A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it.
Post-Interneishnl, LLC — is a Ukrainian company with headquarters in Kyiv, acquired by Fozzy Group in 2017, a private postal operator founded in 1999. [28] Inpost Ekspres, LLC — is a Ukrainian company with headquarters in Kyiv, acquired by Fozzy Group in 2017, a private express operator founded in 2006. [28]
Làng Văn has 6 retail stores domestically and abroad including, Paris, France, the historic Asian Garden Mall (Phước Lộc Thọ) now closed [3] in Westminster, California and Ho Chi Minh City, Vietnam. Lang Van is the only US-based Vietnamese production company to operate both in the United States and Vietnam.
Due to the rampant online piracy, Vietnamese entertainment companies have ceased productions, with exceptions being Thúy Nga, Garden Grove-based Asia Entertainment, and Van Son. In 2008, Marie To commented, "Ten years ago, there were about two dozen music studios, now only three labels are active."
Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response.
G-III Apparel Group is an American clothing company that designs, manufactures, markets, and sells women's and men's apparel with a global portfolio of licensed, owned, and private label brands, including DKNY, [5] Donna Karan, Karl Lagerfeld, Calvin Klein, Tommy Hilfiger, Vilebrequin, Nautica, Halston, G.H. Bass, Levi's, Champion, Major League Baseball, National Basketball Association ...
The concept of venture brands is a naming strategy that originates from private labels. Private labels are products or services that are manufactured or provided by one company for offer under another company's brand. Tesco venture brands are an evolution of this concept which attempts to disconnect the store name (Tesco) entirely from the product.
To reiterate my initial reasoning for the proposal, if a private label is a brand where one company owns the brand and another manufactures the actual goods on the brand owner's behalf, then a store brand is simply a specific case where the company that owns the brand is a retailer and the brand is the store's name or, in a slightly broader ...