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Shop 27 Black-owned makeup companies that offer foundations, mascaras, and more with women of color in mind. Explore brands like FENTY, the Lip Bar, and more.
With a team made up of Black women, this ten-year-old company offers pumps, mules and booties, to name a few options. Plus, it partners solely with family-owned vendors that use ethically-sourced ...
Here are the best Black-owned brands and products to shop, according to online reviews and ELLE editors—curated by a beauty writer. 18 Black-Owned Makeup Brands to Shop Right Now Skip to main ...
In 1992, CoverGirl became the first major cosmetic company to sign a black model to an exclusive contract. Canada-born Lana Ogilvie became the first black woman [15] to represent a non-ethnic cosmetics company, and opened the door for traditionally Caucasian-focused brands to embrace different cultures and ethnicities in their brand. [16]
e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California.It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [3] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [5] [6] blushes, bronzers, brushes, and mascara, among others.
In 1995, Sandy Lerner, a co-founder of Cisco Systems, and Patricia Holmes were at Lerner's mansion outside London when Holmes mixed raspberry and black to form a new color. Then, they decided to form a cosmetics company, which they named Urban Decay. [7] Launched in January 1996, it offered a line of ten lipsticks and 12 nail polishes.