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Stephen Mather, son of J. W. Mather, the administrator of the company's New York office, persuaded Smith to add the name 20 Mule Team Borax to accompany the sketch of the mule team already on the box. The 20-mule team symbol was first used in 1891 and registered in 1894. In 1988, just over 20 years after the acquisition of U.S. Borax by Rio ...
The "20-Mule Team Borax" consumer products division of U.S. Borax was eventually bought out by the Dial Corporation, which as of 2014, as a division of the German consumer products concern Henkel, still manufactures and markets them. Rio Tinto Group absorbed the U.S. Borax mining operations in 1968 [18] and now owns the TV series. [19]
Twenty-mule-team wagons on display in Death Valley, California The vehicles The carriage assembly. In 1877, six years before twenty-mule teams would be introduced in Death Valley, Scientific American reported that Francis Marion Smith and his brother had shipped their company's borax in a 30-ton load using two large wagons, with a third wagon for food and water, drawn by a 24-mule team over a ...
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During the 1960s, she appeared in commercials for the laundry product 20 Mule Team Borax, which sponsored Death Valley Days. DeCamp had a recurring role as Helen Marie, the mother of Marlo Thomas's character on the ABC sitcom That Girl from 1966–1970.
Smith's Pacific Coast Borax Company then established and aggressively promoted the 20-Mule-Team Borax brand and trademark, which was named after the Twenty Mule Teams that Coleman had used, from 1883 to 1889, to transport borax out of Death Valley to the closest railroad in Mojave, California (and as Smith himself had developed even earlier at ...
For most of its time on the air, Death Valley Days was sponsored by the Pacific Borax Company, manufacturer of 20 Mule Team Borax. Dunning wrote: "The show immediately established its ties to the sponsor." [1] The third episode dealt with finding borax at Furnace Creek, and several episodes dealt with 20-mule teams. [2]
In 1892 Death Valley, California, dwindling borax deposits have the Desert Borax Company at the brink of bankruptcy. The company is unable to pay its transport drivers, the 20 mule teams that haul the borax across the desert. Skinner Bill, a mule-team driver, is unable to pay his rent and is evicted by Josie Johnson, owner of the Furnace Flat ...