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Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity , socialization , peer pressure , obedience , leadership , persuasion , sales , and marketing .
The latter study identified six different typologies of situations that can influence compliance gaining behaviors: personal benefits (how much personal gain an actor can yield from the influencing behavior), dominance (the power relation between the actor and the target), rights (whether the actor has the right to expect compliance ...
People are more likely to take actions to cultivate relationships with individuals they like and wish to gain approval from. By complying with others' requests and abiding by norms of social exchange (i.e., the norm of reciprocity ), individuals adhere to normative social influence and attain the goal of affiliation.
Thus, the two concepts overlap but are not the same. Entitativity reflects people's understanding of the social relationships and interdependence among group members, while essentialism emphasizes the belief in the group's permanence and inalterability. [26] Empirical evidence highlights the distinction between the two constructs.
Social perception (or interpersonal perception) is the study of how people form impressions of and make inferences about other people as sovereign personalities. [1] Social perception refers to identifying and utilizing social cues to make judgments about social roles, rules, relationships, context, or the characteristics (e.g., trustworthiness) of others.
Attitudes influence behavior at individual, interpersonal, and societal levels. [1]: 13–16 Attitudes are complex and are acquired through life experience and socialization. Key topics in the study of attitudes include attitude strength, attitude change, and attitude-behavior relationships. The decades-long interest in attitude research is due ...
In leadership psychology, situational control is "the degree to which the situation provides the leader with potential influence over the group's behavior". [19] Situational favourableness or situational control describes a person's ability to persuade or control the group situation, or the degree in which the person(s) is able to influence the ...
In business it is a connection among people in a humane level to achieve productivity. [5] Portland Business Journal describes people skills as: [6] Ability to effectively communicate, understand, and empathize. Ability to interact with others respectfully and develop productive working relationship to minimize conflict and maximize rapport.