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In Japan, being cute is acceptable for both men and women. A trend existed of men shaving their legs to mimic the neotenic look. Japanese women often try to act cute to attract men. [14] A study by Kanebo, a cosmetic company, found that Japanese women in their 20s and 30s favored the "cute look" with a "childish round face". [8]
Burikko (ぶりっ子, sometimes rendered Burriko in English) is a Japanese term for girls or women who act coy, or deliberately cute and/or innocent in a put-on way. The term was coined around 1980, likely by Japanese comedian Kuniko Yamada. [1] [2] Burikko style is often associated with Japanese idols of the 1980s such as Seiko Matsuda.
The ideal female skin color in Japan would be considered "tan" in the West. According to Ashikari, there is a widepread perception in Japan that European women's skin is less beautiful than Japanese women's, as White women's skin is stereotyped as being too pale, reddish, and roughly textured. [14]
In the original Japanese title, dosanko is a word for a breed of pony native to Hokkaido, which was later extended to mean also "Hokkaido-raised" when referring to people, gyaru refers to a member of the gal subculture, namara is a Hokkaido dialect word meaning "very" or "super", [15] and menkoi is Hokkaido dialect for "cute" or "adorable."
In Japanese popular culture, a bishōjo (美少女, lit. "beautiful girl"), also romanized as bishojo or bishoujo, is a cute girl character. Bishōjo characters appear ubiquitously in media including manga, anime, and computerized games (especially in the bishojo game genre), and also appear in advertising and as mascots, such as for maid cafés.
Gyaru (ギャル) pronounced [ɡʲa̠ꜜɾɯ̟ᵝ], is a Japanese fashion subculture for young women, often associated with gaudy fashion styles and dyed hair. [1] The term gyaru is a Japanese transliteration of the English slang word gal.