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The straps usually attach at the outer edge of the cup. The lingerie industry generally defines a demi-cup bra as covering about 1 inch (25 mm) above the nipple. [4] The underwire used is shorter and forms a shallower "U" shape under the cup. Suitable for low-cut outer garments. Compare to full-cup and balconette bra. Half-: See Demi-cup above ...
The term "cup" was not used to describe bras until 1916 [5] when two patents were filed. [6]In October 1932, S.H. Camp and Company was the first to use letters of the alphabet (A, B, C and D) to indicate cup size, although the letters represented how pendulous the breasts were and not their volume.
An underwire demi bra. An underwire bra (also under wire bra, under-wire bra, or underwired bra) is a brassiere that utilizes a thin, semi-circular strip of rigid material fitted inside the brassiere fabric to help lift, separate, shape, and support a woman's breasts. The wire may be made of metal, plastic, or resin.
Breathless Multi-Way Push-Up Bra. Skarlett Blue is one of Tiffany’s “favorite brands for a small bust” and one that “makes some of the best push up bras for a small bust,” she explains.
Example 1 Bra size 70B is suitable for women with underbust girth 68–72 cm and bust girth from 82–84 cm to 86–88 cm. Example 2 A woman with an underbust girth of 89 cm and a bust girth of 108 cm has cup size 19 cm (= 108 cm – 89 cm) or "D". Her underbust girth rounded to the nearest multiple of 5 cm is 90 cm.
Bra manufacturers are careful to claim that bras only affect the shape of breasts while they are being worn. [195] [197] The key factors influencing breast ptosis over a woman's lifetime are cigarette smoking, her number of pregnancies, gravity, higher body mass index, larger bra cup size, and significant weight gain and loss. [198] [199]
A bustline is an arbitrary line encircling the fullest part of the bust or body circumference at the bust. [1] It is a body measurement which measures the circumference of a woman's torso at the level of the breasts. It is measured by keeping a measuring tape horizontal and wrapping it around the body so that it goes over the nipples and under ...
In 2017, the sales of cleavage-enhancing bras fell by 45% while, at Marks & Spencer, sales of wireless bras grew by 40%. [7] Some have attributed the rising popularity of bralettes to a new focus on the "athletic body, health and wellbeing", more than "about the male gaze ," [ 8 ] while others suggest a connection to the #MeToo movement.