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For each product or service, the 'area' of the circle represents the value of its sales. The growth–share matrix thus offers a "map" of the organization's product (or service) strengths and weaknesses, at least in terms of current profitability, as well as the likely cashflows. Common spreadsheet applications can be used to generate the matrix.
The number of different categories of a company is referred to as width of product mix. The total number of products sold in all lines is referred to as length of product mix. If a line of products is sold with the same brand name, this is referred to as family branding. When you add a new product to a line, it is referred to as a line ...
Livegap Charts creates line, bar, spider, polar-area and pie charts, and can export them as images without needing to download any tools. Veusz is a free scientific graphing tool that can produce 2D and 3D plots. Users can use it as a module in Python. GeoGebra is open-source graphing calculator and is freely available for non-commercial users.
With an additional (free) package, it's also possible to generate SVG-graphs with R directly. See an example with code on Image:Circle area Monte Carlo integration2.svg. Other packages (lattice, ggplot2) provide alternative graphics facilities or syntax. Here is another example with data.
This stage is also useful to the firm as a source of data and information about the product that it can use at a later date in marketing and promoting the product. If the product proves unpopular in testing, the firm is likely to change it, look at other ideas from the brainstorming or abandon the project.
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Below an example is given of an application of the product line engineering process, based on a real experience of Nokia. Nokia produces different types of products. Among them is a mobile phones product family, currently containing 25 to 30 new products every year.