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Chesterfield was the first cigarette to add an extra layer of wrapping to their pack to preserve moisture. [ citation needed ] In 1926, Chesterfield's "Blow some my way" advertising campaign targeted women smokers, [ 1 ] while a 1948 advert produced for NBC claimed that the brand was "preferred by professional smokers".
Liggett & Myers continued to release new brands. In 1912, Chesterfield was reintroduced as a Turkish-Virginia blended cigarette and in 1915 Burley and Maryland tobaccos were added to Chesterfield blend. It was in 1916 that Chesterfield became the first cigarette to add a moisture-proof, overall cover to the paper and foil pack.
Being Lucille Ball's favorite cigarette brand, she put Chesterfield cigarettes in Phillip Morris boxes during the filming of I Love Lucy, so she could smoke her favorite brand without upsetting the sponsors. [1] The 1958 television series Steve Canyon based on the Milton Caniff comic strip about an Air Force pilot, was sponsored by Chesterfield ...
The company was founded in 1873, when it started making Chesterfield cigarettes. [1] Its headquarters in St. Louis was designed by architect Isaac S. Taylor in 1885. The company later also produced Horseshoe brand chewing tobacco. It was acquired by the American Tobacco Company in 1898. [2]
The top-selling cigarette brands of the decade were Lucky Strike, Camel, Chesterfield, and Old Gold. [10] That was the time of growth for the whole tobacco industry: again cigarettes were included in the soldier rations during World War II. [citation needed]
Glenn Miller was sponsored by Chesterfield cigarettes in 1939, owned by the Liggett and Myers Tobacco Company. Their slogan was: "They satisfy!" There was a conflict of interest. Being sponsored by Chesterfield, Miller could not promote a competing brand, Lucky Strike. This restricted the performances of the song.
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And Philip Morris continued to use this approach, emphasizing "young smokers", "mildness" and a preference for cigarettes "without filters" towards the end of the 1950s (Liggett & Myers also stressed "If you like a mild smoke, but you don't like filters, join the 'Chesterfield People'---get Chesterfield King!" in their 1965 ad campaign).