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For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.
Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.
Simon Vouet, Saint Cecilia, c. 1626. Research into music and emotion seeks to understand the psychological relationship between human affect and music.The field, a branch of music psychology, covers numerous areas of study, including the nature of emotional reactions to music, how characteristics of the listener may determine which emotions are felt, and which components of a musical ...
The Greek word pathos was a wide-ranging term indicating an infliction one suffers. [2] The Stoics used the word to discuss many common emotions such as anger, fear and excessive joy. [3] A passion is a disturbing and misleading force in the mind which occurs because of a failure to reason correctly. [2]
The same music could be associated with a wide range of emotional responses in the listener. Chabanon rejected the rhetorical approach to music, because he did not believe that there was a simple correspondence between musical characteristics and emotional affects. Much subsequent philosophy of music depended on Chabanon's views. [9]
Racing is part of regular music as well. "Accelerando” and “stringendo” are terms used to indicate to the player that the piece is to pick up steam. Music that races can also quicken the pulse.
Aristotle begins Poetics 13 with the premise that the function of tragedy is the arousal of pity and fear.” [5] According to Belfiore, even though Aristotle "uses one set of criteria for good plots in Poetics 13 and a different set in Poetics 14, these two accounts are more consistent with one another than is often thought”. [6]
Call and response is common in modern Western popular music. Cross-over rhythm and blues, rock 'n' roll and rock music exhibit call-and-response characteristics, as well. The Who's song "My Generation" is an example: [21] "My Generation" vocal melody with response. [21] Play ⓘ