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Priceline.com experimented with selling gasoline and groceries under the Name Your Own Price model in 2000, at the height of the dot-com bubble, through a partially owned affiliate, WebHouse Club. Priceline got into the online auction business with Priceline Yard Sales , where individuals would use the Priceline system to haggle for various ...
The name and URL were changed to Booking.com and Stef Noorden was appointed as its CEO. In July 2005, the company was acquired by Priceline Group (now called Booking Holdings) for $133 million, and was merged with ActiveHotels.com, a European online hotel reservation company, purchased by Priceline Group for $161 million in September 2004. [6]
Some examples of websites that use a combination of travel reviews and the booking of travel are TripAdvisor, Priceline.com, Liberty Holidays, and Expedia. Service providers Individual airlines , hotels , bed and breakfasts , cruise lines , automobile rental companies, and other travel-related service providers often maintain their own web ...
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