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Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Belarus, Russia, Poland, Hungary, Latvia, Romania, Estonia and Lithuania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987 ...
After years of studies, they found stannous fluoride to be 50% more effective than sodium fluoride. Procter & Gamble was impressed with their research and decided to underwrite their formula and sell it as Crest Toothpaste in 1956. Crest Toothpaste became the first toothpaste to earn the American Dental Association (ADA) endorsement. Muhler and ...
This discovery combined with stannous fluoride led to the development and release of the first fluoride containing toothpaste, Crest, in 1955. [2] In 1960 Crest became the first toothpaste to be endorsed by the American Dental Association as an effective decay-preventing agent.
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In 1955, Procter & Gamble began selling the first toothpaste to contain fluoride, known as Crest. [12] Branching out once again in 1957, the company purchased paper mills from Charmin and began manufacturing toilet paper and other tissue paper products.
Toothpaste containing diethylene glycol, a sweet, syrupy poison used to make antifreeze, was found in several dollar stores. See the full list. Marlene Alexander is a freelance writer and dollar ...
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An advertisement for Gleem toothpaste, featuring GL-70, from Time magazine's March 31, 1958, issue. Gleem was positioned in 1952 as a competitor to top Colgate's then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. [4] The League Against Obnoxious TV Commercials included a Gleem toothpaste commercial in its list of the terrible 10 in May 1963. [5]