Search results
Results From The WOW.Com Content Network
Cognitive valence theory (CVT) is a theoretical framework that describes and explains the process of intimacy exchange within a dyad relationship.Peter A. Andersen, [who?] PhD created the cognitive valence theory to answer questions regarding intimacy relationships among colleagues, close friends and intimate friends, married couples and family members. [1]
Valence is an inferred criterion from instinctively generated emotions; it is the property specifying whether feelings/affects are positive, negative or neutral. [2] The existence of at least temporarily unspecified valence is an issue for psychological researchers who reject the existence of neutral emotions (e.g. surprise , sublimation). [ 2 ]
A modern-day example of the dominant-hegemonic code is described by communication scholar Garrett Castleberry in his article "Understanding Stuart Hall's 'Encoding/Decoding' Through AMC's Breaking Bad". Castleberry argues that there is a dominant-hegemonic "position held by the entertainment industry that illegal drug side-effects cause less ...
One such theory is the circumflex model assumption, or the theory of emotional valence. [2] The theory of valence in regards to mood-congruency and memory recall is that the nature (positive or negative) of the emotion at encoding is congruent with the nature of the emotion in which the memory is to be recalled. The theory of valence has had ...
The term encoding-decoding model is used for any model that includes the phases of encoding and decoding in its description of communication. Such models stress that to send information, a code is necessary. A code is a sign system used to express ideas and interpret messages. Encoding-decoding models are sometimes contrasted with inferential ...
Barnlund's model of interpersonal communication. The orange circles represent the communicators. The other colored areas symbolize different types of cues. Communication takes place by decoding cues (orange arrows) and encoding behavioral responses (yellow arrows). Barnlund's model is an influential transactional model of communication. It was ...
Expectancy violations theory (EVT) is a theory of communication that analyzes how individuals respond to unanticipated violations of social norms and expectations. [1] The theory was proposed by Judee K. Burgoon in the late 1970s and continued through the 1980s and 1990s as "nonverbal expectancy violations theory", based on Burgoon's research studying proxemics.
For example, a positive valence would shift the emotion up the top vector and a negative valence would shift the emotion down the bottom vector. [11] In this model, high arousal states are differentiated by their valence, whereas low arousal states are more neutral and are represented near the meeting point of the vectors.