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The authors use these same surveys with groups of marketing managers and database vendors. This survey study presented results that provided discussion as there was a discrepancy in the answers from the customers and the marketers/vendors. The customers' expectations around privacy were different from those of a marketer/vender.
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The privacy paradox intertwines with the third-person effect because individuals believe privacy is important but do not believe a privacy-related incident will happen to them over others. [ 6 ] [ 7 ] Recognizing personal privacy as important is a low-cost effort, but actually taking measures to protect one's privacy may be too high-cost for ...
Value-oriented framework, analyzing ethical problems on the basis of the values which they infringe (e.g. honesty, autonomy, privacy, transparency).An example of such an approach is the American Marketing Association Code of Ethics.
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