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Personal selling occurs when a sales representative meets with a potential client for the purpose of transacting a sale. Many sales representatives rely on a sequential sales process that typically includes nine steps. Some sales representatives develop scripts for all or part of the sales process.
Sales development handles two types of leads. The first, often referred to as an inbound lead, is generated by marketing and sent to a Sales Development Representative (SDR). The SDR will then engage that lead, qualify their interest in purchasing a product and determine whether it is worth spending further resources selling to this lead.
Customer service may be provided in person (e.g. sales / service representative), or by automated means, [11] such as kiosks, websites, and apps. An advantage of automation is that it can provide service 24 hours a day which can complement face-to-face customer service. [12] There is also economic benefit to the firm.
These central benefits of CRM will be connected hypothetically to the three kinds of equity, which are relationship, value, and brand, and in the end to customer equity. Eight benefits were recognized to provide value drivers. [36] Enhanced ability to target profitable customers. Integrated assistance across channels.
This page was last edited on 19 March 2023, at 16:50 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may ...
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A sales territory is the customer group or geographical area for which an individual salesperson or a sales team holds responsibility. Territories can be defined on the basis of geography, sales potential, history, or a combination of factors. Companies strive to balance their territories because this can reduce costs and increase sales. [1]
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